Nexus
For Nexus, we developed a completely fresh Brand Identity and implemented a cohesive Social Media Management strategy to create awareness and drive engagement. The project focused on helping Nexus position itself as a go-to platform for stock market investors, both new and seasoned.
What we worked on
Brand Identity Design Social Media Management
Year completed
2021
Background
Nexus is a stock market trading app that aims to simplify investing for users. Our team created a brand identity that reflects trust, innovation, and accessibility. Alongside this, we managed Nexus’s social media presence, building a community of engaged users and sharing educational content that positioned Nexus as a thought leader in the investment space.
Challenges
Nexus needed a unified brand identity that appealed to both experienced investors and newcomers. Establishing a recognizable, trusted brand image and designing a social media strategy that would resonate across platforms was a challenge. We had to ensure that the branding and messaging felt cohesive, while also driving organic growth and engagement on social platforms.
Outcome
Our work resulted in a strong, modern brand identity for Nexus that connected with their target audience. Through effective social media management, Nexus saw a rise in user engagement, gaining a loyal following that actively interacted with their educational content and promotions. This combination of a refreshed brand and strong online presence helped Nexus become a trusted name in the stock trading market.
